Waiakea Water, drawn from a natural volcanic source and sold in innovative eco-conscious packaging, is recapturing consumers who have been rejecting ordinary bottled water that creates both waste and pollution.
Once a consumer favorite, bottled water has recently experienced a major drop in popularity, fueled by both the ecological problems caused by the typical plastic bottle packaging and the fact that many bottled waters are nothing more than ordinary city water that has been filtered.
According to Crunchbase, Waiakea water addresses both of these concerns by selling volcanic spring water drawn from a single pristine source, provided in unique, sustainable packaging made of 100 percent recycled material that’s BPA free, uses 85 percent less energy to manufacture, and reduces carbon emissions by as much as 90 percent.
Waiakea founder Rob Emmons launched the company in 2012, inspired by the outstanding quality of the water he and his family had become accustomed to while staying in Hawaii. The Waiakea spring source is located on Hawaii’s Big Island near the town of Hilo, and is filtered through the Mauna Loa volcano. It’s the volcano that gives the water its unique composition.
Emmons said the water is rich in sodium, calcium, potassium, and other electrolytes, and has a pH between 7.8 and 8.8, making it naturally alkaline. Some ordinary bottled water is artificially ionized to make it alkaline, but Emmons said the process has been clinically proven to have side effects that make artificial ionization undesirable in a daily drinking water.
Waiakea’s water also contains 30 mg of silica, which is considered the idea amount. Not only does the silica provide a soft and silky mouthfeel, it has been shown to help prevent Alzheimer’s disease.
But while Waiakea’s water is outstanding, the packaging also plays a role in its popularity. Made entirely of 100 percent recycled polyethylene terephthalate, Waiakea’s packaging is both sustainable and eco-friendly. The firm is one of the first premium bottled waters in the world to be certified Carbon Neutral, which means it has a net zero carbon footprint.
According to PR Newswire, Waiakea water has taken an important role in the forefront of direct-to-community social outreach by partering with Pump Aid, an international dedicated to supplying clean drinking water. Waiakea donates clean water to disadvantaged rural African communities, helping Pump Aid extend its outreach to a total of 1.35 million people.