Makeup is something that many people, including Doe Deere, are very passionate about. Whether the people like to leave the house looking like they were just made over or whether they simply liked to have options that were fun, Doe Deere knew that something needed to change in the makeup industry and she felt that she was going to be the one to make that change. She was, after all, one of the most influential makeup and style bloggers at the time and knew that she could use that to her advantage when designing makeup for people who loved colorful makeup.
Before Lime Crime hit the scene, colorful makeup was not safe for people to use. It came from faraway places like China and had ingredients that had proven to be harmful in the past. It was not good for people and was often tested on animals which caused major problems for people who just wanted to buy colorful makeup. They chose to bite the bullet and use the makeup or simply succumb to the problems that came with wearing traditional makeup. The main problems being tones of red, boring beige and browns that blended well.
Doe Deere was fed up with it and decided that she was going to make a change. She didn’t want to show her blog readers another video on how to change their makeup looking using only the things that they could find at their local department store. She wanted to show them looks that they would love and not just sort of like. She wanted them to be entranced with the high-quality ingredients in makeup that also created bold looks. She did all of this for herself, too, because she really wanted bold makeup that was easy to access and safe to use.
Enter Lime Crime. The brand stands for people who want to stand out from the crowd. There are no browns, maroons or beiges in the group of makeup. Even the foundation comes in colors like white and whiter. Doe Deere designed makeup for people who want to look different. She knows that it is perfect for people who want different looks. Even people who have never tried a full-face of bold makeup will be able to use some of Lime Crime’s options like the green eye shadow or the bright pink lipstick. Lime Crime is makeup for everyone who has a face.