Trends in advertising constantly changing and evolving and this is usually a result of the popular technology of the time. The Chief Executive Officer of Crispin Porter & Bogusky, Lori Senecal, is an advertising wizard, and she recently discussed the latest trends in online marketing. Today smartphones have replaced desktops as the dominant form of online usage, and it only continues to grow. The total revenue accrued from internet advertising rose considerably in 2015, with reports showing that the increase was nearly 60 percent, with desktop advertising hardly being a factor in the huge jump. As a result, forward-thinking businesses have discovered a significant new revenue stream, especially considering the fact that the latest reports indicate that people are currently spending as much as 25 percent of their time on their smart devices. Check out interview.net for more.
Sitting at the head of the social media market, Facebook has turned into an online advertising giant, with studies indicating that their revenue from advertising jumped an incredible 60 percent from 2014 to 2015. Along with Facebook, the search engine juggernaut, Google, has also reaped the benefits of online advertising, with reports indicating a 20 percent jump in online advertising revenue. When matched together, over the course of that year, Facebook and Google controlled 76 percent of the revenue growth, meaning that, if a company neglected to utilize their services, they missed out on significant gains. For more details visit Crunchbase.
Ads are generally considered to be a nuisance for most online users and recent reports have proven that nearly 92 percent of current online users either employ some brand of ad blocking software or would be open to adding it at a later time. In order to continue benefiting from online ads, many of the world’s most prominent companies have begun shortening their advertisements, helping to keep the attention of their audiences, while also limiting disruption to their online experiences. Universal Pictures, Snapchat, and Spotify were the companies said to benefit the most from the shorter advertising, with reports indicating that several of their vids passed 14 million views. While some companies have strayed away from Facebook and Twitter due to the decrease in millennial usage, it remains one of the top online outlets.