Rising Australian lingerie company Honey Birdette is gradually developing a global market for its product.
The sexy and fashionable lingerie brand, started by Australian businesswomen in 2006 has quickly claimed popularity overseas, first in the U.S. and now potentially in the United Kingdom.
Honey Birdette is known for its lingerie boutique chains which caters to a more moderate crowd but still is more risqué than commercial retailers such as Victoria’s Secret, but short of hardcore erotica.
After experiencing impressive success Down Under, Honey Birdette invaded the U.S. market in 2010. Over the past year, online sales in the U.S. have increased by nearly 400 percent. This has prompted the decision-makers at Honey Birdette to launch more direct e-commerce site for the U.S. market. The aim is to grow the American market by promising faster delivery service and free delivery of orders $50 or more.
The larger and more focused online thrust at the U.S. market is only part of the most recent business moves by Honey Birdette. The Australian lingerie chain is looking to dramatically increase its presence in the United Kingdom. In addition to potentially unveiling brick-and-mortar stores in the U.S., Honey Birdette is looking to increase its retail stores in the UK from the current three to as many as 40 by the end of 2018.
With 55 stores in its native Australia, Honey Birdette is also eyeing other major markets on the European continent and it seeks to develop a more global presence for its sexy lingerie brand.
Whether it is bras, briefs, panties, or suspenders and stockings, Honey Birdette is looking to showcase its sexier lingerie lineup to greater parts of the globe. These recent developments suggest that they are ramping up for a possible rapid expansion in the coming years.