The Story of Mike Baur

Some people are lucky to find their passion early in life. For Mike Baur, he knew that finance and banking would become his life long career. After deciding to go into banking, he earned two business degrees: one from Bern University and the other from the University of Rochester.

Immediately following his graduation, he got a job at Union Bank of Switzerland (UBS). While most people may not know Baur by name, the banking world recognized him for several of his achievements. When he started working for UBS, everyone expected his career to soar all the way to the top, which he nearly did.

Yet, he did not want to stay at UBS forever. Although he’d worked at UBS since the early 90s and received numerous promotions, he began thinking about leaving the company. Even after becoming one of the most sought financial experts at the bank, in 2008, moved on from UBS.

He eventually took a job at Clariden Leu. While Clariden offered him a bit more excitement, he didn’t stay with Clariden for long. After the banking recession in 2014, he lost all enchantment for the banking industry and began looking for something new. What he’d eventually find was entrepreneurship.

That same year, he met a Bern University alumnus and together they co-founded Swiss Startup Factory. Very quickly, it became apparent that Baur found his new passion. Helping young entrepreneurs bring their tech-based companies to fruition fulfilled Baur’s destiny. Swiss Startup Factory became the biggest incubator company in the nation within its first three years.

Young tech entrepreneurs come from all over the nation to participate in one of the many services that SSUF offers. Their biggest program is their Accelerator Program, which offers three months of free mentoring, training, and office space.

Despite his love of helping tech entrepreneurs, he couldn’t just give up banking. He worked in the banking industry for more than 20 years; some habits are hard to kick. To satisfy his banking needs and stay focused on SSUF, he founded Think Reloaded, a financial advice company that serviced affluent clients.

It wasn’t long before Think Reloaded collided with SSUF. Shortly after the two companies began working together, they created Swiss Startup Day. Thanks to events like Startup Day, BV4 wanted to join the collaboration, adding to the numerous services offered by SSUF.